EOTM Press Room

Posts Tagged ‘Radio Advertising’

Doctors Amputate Zsa Zsa Gabor’s Right Leg

In Breaking News, Celebrity News on January 18, 2011 at 9:22 am

By:  Tawanda Fredricks

 

LOS ANGELES – Doctors in Los Angeles say they have successfully amputated most of Zsa Zsa Gabor’s right leg. They say Friday’s surgery at the Ronald Reagan UCLA Medical Center was successful and the 93-year-old “Moulin Rouge” and “Queen of Outer Space” star is recovering. Gabor had an infection in her leg for several months and doctors tried using antibiotics to save the leg.  Gabor broke her hip and had replacement surgery in July, and has been hospitalized several times since for swelling in her legs and blood clots throughout her body.

Zsa Zsa Gabor

When Zsa Zsa Gabor’s husband told the actress Saturday night that her right leg was amputated Friday she joked about it, Prince Frederic Von Anhalt said Sunday. “She said ‘I’m gonna die anyhow,'” Von Anhalt said.

 

 

 

 

 

 

 

 

 

 

 

or call (213)290-3573

 

 

 

 

 

 

 

 

 

 

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Why EPR?

In Branding, Breaking News, Celebrity News, Marketing, Politics, Public Relations, Publicity, Radio Advertising, Results, Social Media on December 6, 2010 at 7:30 am

 

Innovative, experienced and teaming with talent, EOTM Public Relations is a results-oriented public relations firm specializing in global media attention for entertainment, corporate America, nonprofit organizations and more. Our expertise lies in executing creative and strategic local, national and international media relations and marketing campaigns for our clients in a spirited and pro-active manner. We excel in launching new products and in re-positioning celebrities that may be in need of an image enhancement.

 

We operate on the principle that proactive public relations requires a thorough understanding of the media and demographic. Our PR specialists are in daily contact with the press locally, nationally and across all media. We offer close personal relationships and credibility with key journalists and editors that gain us immediate access to the ‘right’ people to share your message. We are constantly on top of the stories on which they are working. We know how to craft a story to suit the media outlet and properly position our clients in the market. We’re always searching for the unique idea, the different angle, and the fresh take on a familiar story. Our marketing expertise in creating successful campaigns in support of our clients and creating synergies within our network allows for an environment of creative and successful strategic programs in support of company goals.

 

Still wondering?



Why Internet Radio Advertising WORKS!

In Actors, Artists Development, Bookings, Branding, Breaking News, Clients and Events, Creative Marketing on November 16, 2010 at 9:22 am

Your Industry Morning Report

Internet radio is growing in popularity, and it’s not just with consumers. Advertisers large and small are catching on to its ease, affordability and effectiveness.

Gone are the days when local merchants place their faith in radio stations when they want to promote.

Internet radio is the new 30, and let it be known that the EOTM Radio network was one of the 1st to say this.

Internet Radio Pioneers

Google has led the charge in using web metrics & analytics. The company has several initiatives teaching how to account for ad dollar spends and online activity. For every convert, Google gains. Which is NOT a secret.

Show a person how you can measure using stats and, if they’re smart, they’ll soon figure out their weaknesses and make improvements.

Google has a set of tools for web site operators, one being “Insights for Search.” Using this, a person can track consumer demands, as measured by the traffic these terms generate at Google over time. Understand that “Insights for Search” represents the quantity of search occurring on keywords relative to the overall search traffic.

Interest in advertising on radio is dropping because interest in online advertising is increasing. Local businesses are trying to learn how they can best use the internet for advertising and promotion.

Radio is, and has always been, in the best position to help these merchants, however, today however, it’s called “Internet Radio”. Start your internet marketing campaign today! Contact EOTM for a free confidential marketing analysis at 213-290-3573.

 

Contact EOTM Radio Today @ 213-290-3573

Get featured on EOTM Radio today. Submit all radio edited music to radio play at eotm radio, ask about being featured on the 10 minutes of fame.

Engage or DIE – The Social Media Craze

In Social Media on April 12, 2010 at 9:33 pm

Remember the days where if you wanted to talk to somebody you had to pick up a phone and call them, or how about going out to social gatherings to meet up with people and make new friends and acquaintances. Well those days seem like the stone ages compared to the new avenues we have today.

Anyone who wishes to be sociable, even the socially impaired, can take advantage of numerous social media tools that are out there. Having as many friends and contacts as you wish is now as easy as a push of a button. Whatever you want to talk about or express to the social media community at large is right at your fingertips!

Social media is also changing the way businesses market and promote themselves. There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.

If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

Those who ignore the efficacy of social media usually fall into three categories; the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any site or business. Hopefully before you finish reading my blog, I would have helped to dispell some of these feelings.

I just recently discovered link baits , a great tool to successfully getting your blogs on various social media websites like Digg and StumbleUpon, which will lead to multiple benefits for any website.

Social media is already changing the rules of the marketplace, don’t get left behind!

Think of the social news site as a platform or a soapbox. As something that gives you a chance to be heard or read, even for a brief moment of a few hours. The people who are drawn to your message will visit your site and recommend it to others.

Contact EOTM today for a free consultation to find out if EOTM’s strategic marketing/branding is for you. Along with creating a positive image via social media, we help to create a unique brand identity for your business, which occurs way before any marketing and communications take place.

The brand represents who you are and speaks to your core audience. It identifies your company as a strong player in the marketplace, it attracts attention and it builds loyalty among your customers. At EOTM, we perform extensive research on your market and competition. We use that information to develop a brand strategy that will improve your customers’ experience and deliver maximum impact.

We make sure that all marketing pieces work in tandem to achieve a common goal. Whether you need to promote your brand using multiple print or electronic mediums, we’ll combine the right words and images to reach your target audience.

Call us today to discuss how we can bolster, manage and leverage your brand.

Direct (678)548-9466

www.eotmradio.com

www.Queensofinternetradio.com

Listen up! If you’re not advertising on Internet radio, you could be missing out!!

In Marketing on April 1, 2010 at 6:00 am

 

According to a 2004 study by media research finns Arbitron Inc. and Edison Media Research, internet radio has an estimated weekly audience of near|y 19 million Americans and growing. Not only are people listening in online, they’re also buying online.

Monthly internet broadcast (radio and video) users might represent only 26 percent of the online audience, but they accounted for an estimated 42 percent of online spending. Advertisers can reach an audience that’s in listening and shopping mode.

Thinking of advertising on internet radio? Here are a few tips based on audience demographics and behaviors:

* Test a new offer. About 28 percent of internet broadcast users are likely tO try a new product or service vs. 17 percent of nonbroadcast users. So launching a new product through internet radio could give your initial sales a boost. You’ll also likely receive immediate customer feedback or testimonials to help you further refine your product or service and marketing pitch.

* Appeal to a “hip” audience. Although the age range of broadcast users is 12 to 54 years old, the highest concentration of users falls into the 12- to 34-year-old group. They are a technologically savvy group in tune with DVDs, cell phones, messaging, video games and other media products. Communication gadgets will sell well to this crowd. Yet, even if you aren’t promoting these types of devices, tailor your advertisement’s message to address the concerns, needs and wants of a sophisticated young audience.

* Use a URL in your ad. Forty-two percent of the internet radio audience has listened in while shopping or researching a product or service online, so invite them to your website. To sweeten the offer and track your radio advertising results, promote a particular page on your site, such as http://www.company.com/radio–just don’t make it too long, or people can’t remember it. You can use web analytics to track page traffic and also embed code in the links on this page to track leads and sales from it as well.

If you are seriously contemplating on implementing radio ads into your marketing/promotional campaign please feel free to give EOTM Radio a call. We offer free consultations for business owners that have read our blogs and notes via facebook. Mention ad #3124.

http://www.queensofinternetradio.com
http://www.eotmradio.com

15 Reasons to Advertise with EOTM Radio

In Marketing, Uncategorized on March 30, 2010 at 5:21 pm
Recent trends show radio is rapidly becoming the advertising method of choice for thousands of businesses and web sites. The medium allows you to focus your message to a tightly targeted audience.

Here are some Radio Facts —

1. Radio has a distinctive advantage over print in that the audience is more focused on the message especially through repetition.

2. One in five have listened to online Radio in the last month. Twenty percent of the U.S. population age 12 and older have listened to online Radio in the last month. The estimated monthly audience for online Radio is approximately 49 million.

3. Radio reaches 93% of all adults each week.

4. Radio reaches 94% of college grads age 18+.

5. Weekly Online Radio Audience Remains Steady Over the Past Year.

6. 96% of adults 18-49 with a college degree and an annual income of $75,000+ tune into radio over the course of a week.

7. Radio reaches 233 million listeners over the course of a week.

8. 63% of American adults listen to the radio every day.

9. Radio reaches 85% of likely voters.

10. 94% of Black Non-Hispanic persons and 95% of Hispanic persons, age 12+ tune into radio over the course of a week. Radio reaches 95% of Black Non-Hispanics and 96% of Hispanics age 25-54 over the course of a week.

11. Radio Advertising used in conjunction with television advertising increased brand recall by 34% than television advertising alone.

12. Radio Advertising used in conjunction with newspaper advertising increased brand recall almost 3 times than newspaper advertising alone.

13. Radio Advertising used in conjunction with Internet marketing raises the return on investment 4.5 times more than just using Internet marketing only.

14. Most radio ads generate emotional levels equal to or higher than T.V.

15. Radio has a 49% better R.O.I.(return on investment) than Television.

Contact EOTM Radio & Media today to discuss the best marketing strategies for your business & to request our media kit.
IR@eotmradio.com or call 678-548-9466
http://www.eotmradio.com
http://www.Queensofinternetradio.com