EOTM Press Room

Posts Tagged ‘Indie Artist’

Listen up! If you’re not advertising on Internet radio, you could be missing out!!

In Marketing on April 1, 2010 at 6:00 am

 

According to a 2004 study by media research finns Arbitron Inc. and Edison Media Research, internet radio has an estimated weekly audience of near|y 19 million Americans and growing. Not only are people listening in online, they’re also buying online.

Monthly internet broadcast (radio and video) users might represent only 26 percent of the online audience, but they accounted for an estimated 42 percent of online spending. Advertisers can reach an audience that’s in listening and shopping mode.

Thinking of advertising on internet radio? Here are a few tips based on audience demographics and behaviors:

* Test a new offer. About 28 percent of internet broadcast users are likely tO try a new product or service vs. 17 percent of nonbroadcast users. So launching a new product through internet radio could give your initial sales a boost. You’ll also likely receive immediate customer feedback or testimonials to help you further refine your product or service and marketing pitch.

* Appeal to a “hip” audience. Although the age range of broadcast users is 12 to 54 years old, the highest concentration of users falls into the 12- to 34-year-old group. They are a technologically savvy group in tune with DVDs, cell phones, messaging, video games and other media products. Communication gadgets will sell well to this crowd. Yet, even if you aren’t promoting these types of devices, tailor your advertisement’s message to address the concerns, needs and wants of a sophisticated young audience.

* Use a URL in your ad. Forty-two percent of the internet radio audience has listened in while shopping or researching a product or service online, so invite them to your website. To sweeten the offer and track your radio advertising results, promote a particular page on your site, such as http://www.company.com/radio–just don’t make it too long, or people can’t remember it. You can use web analytics to track page traffic and also embed code in the links on this page to track leads and sales from it as well.

If you are seriously contemplating on implementing radio ads into your marketing/promotional campaign please feel free to give EOTM Radio a call. We offer free consultations for business owners that have read our blogs and notes via facebook. Mention ad #3124.

http://www.queensofinternetradio.com
http://www.eotmradio.com

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Indie Artists Jump on the EOTM Brand Wagon

In Branding on March 16, 2010 at 3:21 am

 

 

 

 

EOTM understands what it takes to promote your music/image successfully. We have done it for years, promoting ourselves!! Allow us to customize a package to represent your music with a professional image!

EOTM Radio is best known for giving indie artists a means to highlight their music to a global audience. Most of the artists EOTM features sells their music primarily by touring, through their websites and EOTM Radio.

EOTM has recognized that corporate executives are increasingly looking for new sounds to help create an image for a brand, whether it’s a product, a store or a show. It could be music from an emerging artist, or something old and hip, whatever it is, it is likely to be cheaper than the high price of licensing a hit song from a major record label.

The result is that corporate music buyers are changing the economics of being an independent musician. The once-standard dream of a record deal and radio play is giving way to the reality of restaurants, retailers and automakers scouring the industry for little-known music that can lend mood and edge to marketing campaigns.

New artists have realized that the big labels really are not doing the job anymore, and if [the artists] can just get their music out, people will stumble onto it and then the buzz starts.

Carla Barnes, president of EOTM Radio & Media, said licensing represents “a growing and significant portion of any indie label’s revenue portfolio.” Selling music to advertisers used to be taboo among many sellout-conscious artists, but today “these commercial branding opportunities are being viewed much more positively,” she said.

While there is no comprehensive data to show how much money such artists are making from licensing, EOTM said it can be seen in any small music label’s revenue stream.

Allow EOTM to use their expertise and create the buzz you deserve. Email them today for a free marketing analysis. marketing@queensofinternetradio.com or call 678-548-9466.

www.Queensofinternetradio.com www.eotmradio.com www.eotmspace.com

Internet Matters…..

 

EOTM Radio Contest Seeks Submissions – Showcase Your Talent & Gain Exposure

In Uncategorized on January 24, 2010 at 2:31 am

EOTM Radio’s 1st Annual Can You Be The NEXT Big Superstar Contest!!
2010 Submissions are now open! Enter Now!!

Contest offers unparalleled exposure among some of the music industry’s most influential professionals —

Submit your music or poetry for a chance to perform at EOTM’s “Celebrating The Queen’s in our Communities Gala” in Atlanta March 7, 2010. Winner to be featured in EOTM Buzz Wire Mag, Featured Music Indie Artist on EOTM Radio, EOTM Space.com and more.

No entry fee! Deadline for entries is February 8, 2010. Winner will be announced at the main event.

The artist that submits their work will have a chance to distribute materials to our exclusive contacts in the music industry at the 1st annual Celebrating the Queens in our Communities awards gala. It can change lives, it has and it will….and you can be a part of it! Did we mention great prizes?

Our judges are picked from a select group of music industry insiders knowledgeable about songwriting, current trends, spoken word and the music business in general. Depending on what tier of judging we are on, they could consist of Musicians, Songwriters, A&R, Booking, Management, Music Fans, and Music Business Students and Traditional Business Professionals.

EOTM works closely with film and TV music supervisors, advertisers and other industry professionals to bring music opportunities to you. Submit your music or poetry dedicated to the Women entrepreneurs being honored at our event via mp3, along with a brief bio and headshot to info@queensofinternetradio.com .

Voting is Now Under way!!

You are encouraged to get creative with the song or poetry (add bridges and solos, transpose, work in any genre and any tempo). The only requirement is that you are ready to perform live at the awards gala if you are the WINNER!!

Seating for the Celebrating the Queens in our communities event is limited. Visit http://celebratingthequeens.eventbrite.com/ to secure seating.

Creating a BUZZ in 2010 & beyond — Your biggest bang for your advertising buck!

In Uncategorized on December 24, 2009 at 1:55 am

EOTM Radio is designed to help you promote your music, yourself and your website while reaching the largest audience on the internet.

We can help you as low as $50.00

Take advantage of EOTM’s impressive monthly reach.
• 50,000 unique monthly visitors –
• Nearly 1 million page impressions (March 2007)

Showcase features include but not limited to:

• Outstanding web site exposure: placement on every page and at the EOTMSpace.com, EOTMRadio.com and Queensofinternetradio.com
• Active promotion of your musician profile
• A featured MP3 track to rotate on the EOTM Radio Network
• A featured article in the EOTM Buzz Wire Mag
• Press release posting to EOTM Radio and Media News Center (which includes syndication).
• Upcoming release posting.
• Direct access to EOTM Radio and Media Staff

EOTM Radio’s Showcase has helped musicians and record labels achieve superior results since 2007. Make it an essential part of your promotional strategy.

Direct — 678-548-9466
Email — marketing@queensofinternetradio.com
Website — www.queensofinternetradio.com