EOTM helping to coin the phrase…”Word of Mouse”

The holy grail of marketing…

 

 

Strategic Brand Management

 

Marketing via social networking is no longer just a successful novelty; it is a powerful tool that is changing the way the world communicates.

Social media allows users to expand their networks, advertise their company and/or skills, as well as receive recommendations and referrals from current and former clients. This works because social networking sites aggregate web surfers who share common passions and views, resulting in a tight, reliable group of friends or colleagues who are connected by virtual means. Consequently, when a blogger or member from such groups makes positive comments on your company or endorses your statements, this generates “word of mouse” promotion for your business.

By building relationships in relevant, appropriate communities,marketers can attract more prospective customers, which will ultimately lead to more profits.

EOTM uses these same social media practice effectively each day to reach“taste makers” and “influencers” where they live, work and play.

Every member of the EOTM team is an active member of the social media community, using the various online channels to reach out, respond, generate conversations, and tell a compelling story in the rapidly changing digital world. The result is extraordinary success in stimulating influencer conversations and generating credible, value-added coverage among targeted consumers, bloggers, online enthusiasts and more.

Just like word of mouth, word of mouse is built on a solid reputation, and carefully maintained. EOTM actively works to implement strategic branding and marketing campaigns for their clients,so that their targeted market of consumers visualize that particular business when they need something, whether it’s a new pair of jeans, music or a cup of coffee.

Click click click into infinity…

Everything I need to know I learned in Kindergarten

What were those sayings the teacher always said..? Say sorry…when you hurt somebody…play fair…clean up your mess, lol. Warm cookies and milk are good for you and live a balanced life….

Those are really the greatest tips I ever learned…and especially useful in my current profession…public relations.

Just think about it, “Play fair.” This rule is vital to any business’ long-term plan and becomes essential especially in PR, where transparency is often preferred.

“Share everything.” This goes back to the importance of information sharing and transparency in the PR industry. I think what could be added to this is “share everything and stay honest”.

“Clean up your own mess.” I think this lesson is particularly crucial. The BP oil spill is a great example. When your client has made a mistake or an accident has occurred, it is important to proactively get involved in “cleaning up” the mess.

So maybe all we really need to know about business and public relations we could have learned from our kindergarten teachers…ehhhhh….??? Well, maybe the basics.

Btw…when is nap time? smhl

Got questions? email me at pr@eotmradio.com

What Your Company Can Expect From EOTM PR

What level of support should you expect from EOTM?

That’s difficult to answer since each client’s needs and program goals are different. However, there are some basic levels of support you should expect from EOTM, regardless of your situation or goal.

First of all, you should expect objective counsel and recommendations, not “yes” persons. When you’re wrong, we strongly disagree with you and when you’re right, we agree just as strongly.

Next, you should have counsel that is continually prodding you into action, not vice versa. Nothing is worse than continually having to go to the agency to ask whether or not you should be doing something in this or that area. Your public relations counsel at EOTM will be continually searching for opportunities for you to promote your image and industry position.

At EOTM, you will be provided with a public relations program that includes objectives and accountable benchmarks. Writing and placing an agreed upon number of major industry trend, technical, technology or op-ed articles, carrying out a similar schedule of one-on-one editorial or market research interviews during the month, producing a marketplace newsletter on a monthly or bimonthly basis and similar programs are means to achieving your objectives. Objectives are detailed and measurable goals. And whether your objective is to increase your share in a particular market segment, open a new market or position yourself a certain way within the industry, your public relations counsel should be able to show you how tasks completed on your behalf have moved you closer to your predetermined goal.

What does a good public relations program include ?

EOTM recommends and use what we call an intermedia mix because regardless of whether you’re using advertising, public relations or marketing/sales support, you’re communicating. And all of your communication has one ultimate objective…to sell something (the company, a product or service) to someone.

The EOTM Intermedia Mix Chart

A good public relations plan includes a broad range of efforts and activities which must work in conjunction with your advertising and marketing/sales support programs. All of these tools have to work together to achieve a common corporate and marketing goal. They all have to be working in the same direction and with the proper mixture and timing. If they don’t, time, money and effort are wasted.

Chart of PR Activities

Too often public relations activities are thought of in terms of news releases and product announcements. Both of these activities are important to the company’s programs but are relatively minor in terms of the overall efforts and plans.

Public relations and publicity go far beyond the simple news release. If public relations activities are carried out efficiently and effectively for the company there can be some dramatic results.

How much editorial exposure should a new product receive?

That depends on the merits of the product and the amount of time alloted the agency. There are essentially two classes of products that should be considered here. The first is a major new product which your organization has spent considerable time, money and effort in developing. The second category is products less significant to the marketplace and your firm.

Given sufficient time, we like to gain maximum and extended press coverage for a major new product. This includes:

• Major new product article ( including cover treatment if possible) with one publication on an exclusive basis
• Major technical article on the product and the company’s innovations written by the agency and bylined by a senior engineer in an industry-specific publication
• Featurette coverage with 2-3 industry publications immediately after the cover feature appears
• Series of management and technical interviews with key local editors immediately prior to feature and featurette coverage in business, financial, trade and user press arenas
• Product/service release and backgrounder written and distributed by the agency to all pertinent media with appropriate quality photography
• Industry trend articles written by the agency and bylined by senior management
• User case study articles, researched, written and placed by the agency

 This kind of publicity can give a new product six to nine months worth of solid press coverage.

For a secondary new product, which will neither warrant nor receive major new product or technology coverage, we recommend starting at the featurette level. This squeezes as much quality editorial coverage as possible out of the new product.

How involved should the company be in the new product and other public relations activities?

This is about a 50/50 proposition.

You have to provide all of the input, including documentation and any applicable interviews, etc. With that information and insight, EOTM can write quality articles that properly project your company, the products, the programs, the technology and your perception of industry trends. Our goal is to ensure your key message comes across.

 What kind of editorial activity should an agency carry out for movie premieres or stage plays?

In many instances, a theatrical play or movie premiere is the deadline management needs to get a product out of development and into production.

This process starts with a comprehensive and attractive press kit that includes:

• Stock and user photos
• Summary news releases
• Production/technology backgrounders
• Location backgrounders
• Company backgrounder

 

After the written materials are produced, we generally focus on setting up a series of interviews.

 What kind of guarantees should a client expect from EOTM on article placements, releases or interviews?

If you believe any agency that guarantees the placement of articles, releases or interviews, then you will be in for a major let down.

You don’t get a guarantee from your lawyer that he’s going to win a case, from a salesperson that they are going to double your sales or from an engineer that he or she is going to develop the next quantum leap forward in technology.

A reputable agency though will only plan and carry out those activities they are highly confident they can achieve. That means they won’t recommend the development of an article they don’t feel they can place or an activity they don’t feel will have a positive impact on your sales and profits.

EOTM will only recommend those things that will achieve mutually agreed upon objectives. We do not practice at our client’s expense; part of our satisfaction is seeing positive results for our client.

How much should a sound public relations program cost a company?

First of all, sound public relations efforts don’t cost a company, they are an investment in the firm’s market position and image and this will translate into increased sales. We’ve seen one too many organization invest $500,000 to develop a product that they think will sell itself.

The investment in a sound public relations program varies; EOTM uses two different compensation schedules. They include:

• A base counseling fee with all activities/projects billed at an hourly or project fee rate plus out-of-pocket expenses billed at cost
• Flat fee for all agency time and activities plus out-of-pocket expenses billed at cost

 Over the years, we have evolved to the flat fee approach since it doesn’t produce any financial surprises to management or their accounting when special opportunities arise that we want to take advantage of for the client. And since we only work with companies we can be partners with we don’t mark-up outside purchases. Our goal is to consistently do the best job at the lowest possible cost, free of any consideration of additional compensation from agency mark-up.

Certainly, the fee is based on time and activity. But it also means we focus on results, not how long the meter has been running. A program will generally include:

• Research and writing any number of news releases a month
• All special issue/special report activities including interviews and articles
• Development and placement of one or more major articles a month (technical, technology, industry trend, end user case study)
• Setting up, coordinating and following up on local editorial meetings throughout the month
• Complete support at major trade shows, theatrical events, seminars, etc
• Unlimited counsel
• At least one annual editorial tour
• External newsletter/magazine research, writing and production coordination
• And similar activities/efforts

 

We look forward to helping to create long term success in all your companies endeavors! 

Carla Barnes

Program Director/Head of Marketing & Branding

Queens of Internet Radio Show

(A broadcast of EOTM Radio & Media, LLC)

Direct (678)548-9466

Fax (678)705-7065

carlab@eotmradio.com

EOTM has Muscle

 

Here at EOTM we do our best to arm our clients with the tools they need to succeed in today’s climate. Times are tough, the job market is awful and newbie entrepreneurs often fall victim to lack of experience and limited networks. We tout social media and personal branding as a solution, as a way to differentiate yourself and lend credibility to your name, product or service. When competition is so tight, your visibility and credibility mean everything.

EOTM is proud to help entrepreneurs of all genres to leverage the Internet. Whether you want to start your own business, sell your own products or simply get noticed and hired, EOTM will get your name out there!

Contact us today!

Indie Artists Jump on the EOTM Brand Wagon

 

 

 

 

EOTM understands what it takes to promote your music/image successfully. We have done it for years, promoting ourselves!! Allow us to customize a package to represent your music with a professional image!

EOTM Radio is best known for giving indie artists a means to highlight their music to a global audience. Most of the artists EOTM features sells their music primarily by touring, through their websites and EOTM Radio.

EOTM has recognized that corporate executives are increasingly looking for new sounds to help create an image for a brand, whether it’s a product, a store or a show. It could be music from an emerging artist, or something old and hip, whatever it is, it is likely to be cheaper than the high price of licensing a hit song from a major record label.

The result is that corporate music buyers are changing the economics of being an independent musician. The once-standard dream of a record deal and radio play is giving way to the reality of restaurants, retailers and automakers scouring the industry for little-known music that can lend mood and edge to marketing campaigns.

New artists have realized that the big labels really are not doing the job anymore, and if [the artists] can just get their music out, people will stumble onto it and then the buzz starts.

Carla Barnes, president of EOTM Radio & Media, said licensing represents “a growing and significant portion of any indie label’s revenue portfolio.” Selling music to advertisers used to be taboo among many sellout-conscious artists, but today “these commercial branding opportunities are being viewed much more positively,” she said.

While there is no comprehensive data to show how much money such artists are making from licensing, EOTM said it can be seen in any small music label’s revenue stream.

Allow EOTM to use their expertise and create the buzz you deserve. Email them today for a free marketing analysis. marketing@queensofinternetradio.com or call 678-548-9466.

www.Queensofinternetradio.com www.eotmradio.com www.eotmspace.com

Internet Matters…..

 

Entrepreneurs On The Move

The entreprenur is our visionary, the creator in each of us. We’re born with that quality and it defines our lives as we respond to what we see, hear, feel and experience. On EOTMSpace.com it is developed, nutured and given space to flourish. Join our community TODAY, dedicated to the entrepreneur in YOU!

Our Radio Format + Your Jingle = the Perfect Mix!

EOTM Radio Jingles

Each of our radio jingle packages come in a variety of configurations including primary cuts and mixed versions of various lengths, depending on your needs and the package. Prices start as low as $99.00. Contact us directly for more details. 678-548-9466
Please note, most of EOTM’s jingle packages can be customized for any or all of News-Talk, Music, Entertainment, Politics, and Sports formats.
What we offer:
• 15 seconds, 30 seconds, 45 seconds or one minute company / product jingles
• Fully sung jingles with male / female option
• Top and music bed, tail with music bed, top & tail music with bed are options
• Full production jingle will come with the above

What we do:

• Radio Jingles, fully sung and voice ads. Originally written music, vocals and voice overs scripted to suit your business
• Promotional audio discs or mp3’s for your business
• Phone on-hold messages written with original acoustic background music and scripted to your satisfaction to advertise your business, recorded on to CD or converted into mp3 format

Contact us today for a free consultation!

Direct — 678-548-9466

Email — marketing@queensofinternetradio.com
Websites — www.queensofinternetradio.com, www.eotmradio.com, www.eotmspace.com, www.eotmbuzzwire.com (updating)