EOTM Press Room

Posts Tagged ‘EOTM PR’

Got a Budget: get the Power of Publicity

In Public Relations, Publicity on May 7, 2011 at 9:58 pm

No matter what type of business you’re in, you can’t beat the power of publicity for drawing attention to all that you have to offer.  Whether you’re selling green tea, music or looking for more acting gigs, your exceptional products or services won’t matter if your target market doesn’t know about you.  Simply put, it’s your opportunity to put a friendly face on your business/service and acquaint the marketplace with who you are and what you do.

The nightly news and daily newspapers are still here. But, they are evolving too. We understand that a media outlet has more than one avenue. Your customers can still find you by tuning in, or turning a page.

However, the added dimension of social media means they can also receive their news via tweet, RSS feed, a post or blog. Traditional PR channels still exist and we work with them every day. But the power of PR lies in understanding that more than one publicity opportunity resides within each outlet.

EOTM Public Relations is a innovative and aggressive PR firm that delivers results. Regardless of your industry, we understand that you need to have your story told by the media in order to build awareness… and more importantly… drive sales. Let us help!

Email pr@eotmradio.com or call 213-290-3573 for a free PR/Marketing consultation.

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Book Rahn Anthoni for your Corporate events

In Bookings, Breaking News, Celebrity News, Clients and Events, EOTM News, Public Relations, Real People on November 11, 2010 at 4:34 am

Rahn Anthoni

Rahn Anthoni

For Gospel extraordinaire Rahn Anthoni, his stirring angelic debut ” Hold On” has been a great opportunity for him to bring his inspirational vision and wide range of music styles that radiates hope and forgiveness to an audience that is hungry for spiritual fruit.

His testimony stamps a seal of approval that God has a musical ministry for him to fulfill in this new millineum. Rahn has a story that he shares through his music and if you ever get the opportunity to listen; your life will be forever changed.

To book Rahn Anthoni for your corporate event, concert, private party, fundraiser or convention, contact EOTM Public Relations –

EOTM Public Relations Firm

at 213-290-3573 or email pr@eotmradio.com and visit our Public Relations site.

Visit Rahn Anthoni’s official site today to hear his message. Click here for Rahn Anthoni’s media kit.

Get more than just Consulting, get RESULTS!

In Branding, Marketing, Public Relations, Social Media on November 2, 2010 at 7:28 am

EOTM Public Relations Fact:



We are NOT just a Publicity Firm; we are an online marketing firm as well, representing hundreds of clients nationwide, in a number of different industries. We specialize in target marketing on the Google search engine, the largest search engine in the world.

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Our Marketing Team works directly with the Publicity arm and does extensive research to determine the best marketing positions for each of our clients. We work with every client one on one to place them in an exclusive Google search phrase catered to their specific area of expertise
placing them directly in front of their target market.

Get Results

Click here to request your free marketing analysis.

How do you want to be perceived?

In Public Relations on October 3, 2010 at 6:55 pm

EPR

Our expertise lies in executing creative and strategic local, national and international media relations and marketing campaigns for our clients in a spirited and pro-active manner. We excel in new movie premiere launches, red carpets with creative flair, celebrity studded fund raisers, re-positioning existing entities that may be in need of an image enhancement and more.

EOTM always has a happening. Happenings that are talked about and remembered for all the right reasons. Email us today for a free marketing analysis –  pr@eotmradio.com or call 213-290-3573

West Coast Legends Come Together For the Largest Hip Hop Industry Mixer

In Breaking News on September 6, 2010 at 11:45 pm

Chocolate Crushes presented The 3rd Annual Western Hip Hop Conference at Club Nokia in Los Angeles, California on September 4, 2010. The Western Hip Hop Industry Mixer has established a reputation for bringing together one of the largest collaborations of America’s vocal artists, musicians, dance crews, DJ’s, rappers, all tied into a unique fashion show delivery with the hip hop genre in mind.

One of the shows highlights was the panel of industry experts sharing information that could potentially assist artists in developing their skills and professionalism within the music industry. The panel included moderator, CEO of Indie Power Jay Warsinske, sitting alongside panel members Artist Lil Zane, Artist Dresta, ASCAP’s Alonzo Robinson, Interscope Recording Artist James Love, Producer Sir Jinx, Producer Kadosha, and Executive Rick Valenzuela. Panel members also spoke on the importance of copyrighting, branding originality and understanding the fundamentals of the music business. The panel also spoke on the beauty of being independent and owning 100% of their work.  “It’s all about strategy and team work, what artist wouldn’t want to be able to sell 100,000 records and make more than a couple dollars off each record they sell? When you are independent and own your own music you set the price on what you make. Your destiny is in your hands”, Zane said.

The event was hosted by Everybody Radio and Dj’s Battle and ACE were on deck to keep the euphoria of nonstop entertainment going throughout the show.  K9Compton of Full Deck Records and Latrina Blackberry were the evenings supporting presenters.

“The talent tonight was raw and uncut with a little artist development, marketing and branding I can see some of the talent here today making it to the mainstream real soon, if it’s where they want to be”, said an A & R spokesperson.

In coordinating The Western Conference Hip Hop Industry Mixer and in honor of the talented artists that were showcased, Latrina Blackberry, CEO of Chocolate Crushes pledged six scholarships in the events name to Musicians Institute out of Hollywood, California. With the hopes of providing these six hopefuls with the technical knowledge and professional skills needed to survive as an independent artist and performing artist in today’s music world. Musicians Institute is the world’s leading music school, providing quality education and hands-on training in music.

West Coast Legends such as Shock G, Big 2 DA, Goldie Locs, DUB C, The Chill, Daddy V, ATT Will, MC Eiht, Zoo Life, Jayo Felony, Young Blacc, BG Knockout, Frank Nitty,  Dre Sta tha Gangsta, The Real Rick Ross and more came out in support of this great event.

Artist Lil Zane and MC Eiht astounded the crowd with two incredible surprise performances and Comedian/Actor Shang graced the stage as well as Tyler Perry’s Meet the Browns, Lj Brown.

Cornelius Grant of the Temptations was also in attendance.

In speaking with Blackberry of Chocolate Crushes about the success of her 3rd annual event, she went on to thank all of the sponsors and vendors, Musician Institute, Serato, EOTM Radio & Media, Indie Power, Urban Soul, Freeway Enterprises, Hood as it Gets Records, Ace Colby Entertainment, New Era Teens Clothing and More. “When we come together and work together in the end we are successful together”, said Latrina Blackberry.

Stay connected to all the Western Conference Hip Hop Industry Mixer news by visiting www.twchiphop.us

Media Contact:

EOTM PR

Carla Barnes | pr@eotmradio.com | 909-559-1763

www.needapublicist.webs.com

www.eotm.wordpress.com

EOTM PR Now Booking Actor/Rapper Lil Zane

In Clients and Events on August 31, 2010 at 5:05 am

Zane Copeland also known as Lil Zane


Book Lil Zane for your concert, club, corporate event, private party, fundraiser, college, fair or festival. Submit an Event Inquiry and a Publicist will reply within 24 hours.

The 411 on Actor/Rapper Lil Zane

Zane is best known for his debut album Young World: The Future, released in 2000, which featured the single “Callin Me” featuring 112.

Zane is a well sought after lyricist and earned props for his writing skills on “Angels With Dirty Faces” for P Diddy.

Zane is best known for his debut album Young World: The Future, released in 2000, which featured the single “Callin Me” featuring 112.

Zane is a well sought after lyricist and earned props for his writing skills on “Angels With Dirty Faces” for P Diddy.

Zane is also an established actor with such films under his belt as “Finding Forrester”, “The Fighting Temptations”, “Dr. Doolittle 2”, “A Day in the Life”, “Motives” and TV shows such as “CSI” and “The Parkers”.

Zane has made it clear that he is a natural performer, going from Music to TV to the Big Screen.

About EOTM

EOTM Media Group is one of the West Coasts leading PR Firms.
We specialize in Public Relations for Actors, Singers, Authors, Product Launches and more. We also handle media relations and community relations including publicity, social media campaigns and online brand management, promotions, corporate communications, crisis management, speech writing, media training, financial forecasting and budgeting, film project negotiations and the development and execution of grand openings, galas, special events and charity functions.ebsite is still under construction, and not all artist and content have been added. If you are looking for a certain artist for you event please feel free to contact us.
EOTM PR
Direct (909)559-1763 or email pr@eotmradio.com

Your Publicist is the first EYE of offense…

In Public Relations on August 13, 2010 at 6:27 am

Your Publicist is the first “eye” of offense to the media and is a crucial resource in gaining the largest possible audience for your film.

PR is the catalyst between those who want to say something and those who want to hear it, ie. between the film makers, the media and ultimately the consumer.Oftenproducers will go to their PR agency with little understanding of the market or at whom their film is aimed. At EOTM Public Relations firm we instill a dose of realism in the producer about the market and how, and at whom, their film should be pitched.

EOTM connects with your project, seeking out the film’s strong identifiers, and hones that message so that the film’s back-story is an understated part of the film viewing experience.

Contact EOTM today for a free consultation regarding your film.

PR on Demand

In Public Relations on August 5, 2010 at 4:56 am

PR on Demand is our a la carte menu where you can utilize all or part of our services without committing to an on-going monthly retainer. PR on Demand provides a complete range of public relations activities, including press and media relations.  We offer worldwide access to markets by electronic public relations, via the Internet, in addition to the full range of more traditional public relations.

Visit our site for details – www.needapublicist.webs.com

PR/Marketing/Branding/Entertainment/Special Events

In Public Relations on August 3, 2010 at 12:30 am

What Your Company Can Expect From EOTM PR

In Public Relations on May 4, 2010 at 9:23 pm

What level of support should you expect from EOTM?

That’s difficult to answer since each client’s needs and program goals are different. However, there are some basic levels of support you should expect from EOTM, regardless of your situation or goal.

First of all, you should expect objective counsel and recommendations, not “yes” persons. When you’re wrong, we strongly disagree with you and when you’re right, we agree just as strongly.

Next, you should have counsel that is continually prodding you into action, not vice versa. Nothing is worse than continually having to go to the agency to ask whether or not you should be doing something in this or that area. Your public relations counsel at EOTM will be continually searching for opportunities for you to promote your image and industry position.

At EOTM, you will be provided with a public relations program that includes objectives and accountable benchmarks. Writing and placing an agreed upon number of major industry trend, technical, technology or op-ed articles, carrying out a similar schedule of one-on-one editorial or market research interviews during the month, producing a marketplace newsletter on a monthly or bimonthly basis and similar programs are means to achieving your objectives. Objectives are detailed and measurable goals. And whether your objective is to increase your share in a particular market segment, open a new market or position yourself a certain way within the industry, your public relations counsel should be able to show you how tasks completed on your behalf have moved you closer to your predetermined goal.

What does a good public relations program include ?

EOTM recommends and use what we call an intermedia mix because regardless of whether you’re using advertising, public relations or marketing/sales support, you’re communicating. And all of your communication has one ultimate objective…to sell something (the company, a product or service) to someone.

The EOTM Intermedia Mix Chart

A good public relations plan includes a broad range of efforts and activities which must work in conjunction with your advertising and marketing/sales support programs. All of these tools have to work together to achieve a common corporate and marketing goal. They all have to be working in the same direction and with the proper mixture and timing. If they don’t, time, money and effort are wasted.

Chart of PR Activities

Too often public relations activities are thought of in terms of news releases and product announcements. Both of these activities are important to the company’s programs but are relatively minor in terms of the overall efforts and plans.

Public relations and publicity go far beyond the simple news release. If public relations activities are carried out efficiently and effectively for the company there can be some dramatic results.

How much editorial exposure should a new product receive?

That depends on the merits of the product and the amount of time alloted the agency. There are essentially two classes of products that should be considered here. The first is a major new product which your organization has spent considerable time, money and effort in developing. The second category is products less significant to the marketplace and your firm.

Given sufficient time, we like to gain maximum and extended press coverage for a major new product. This includes:

  • Major new product article ( including cover treatment if possible) with one publication on an exclusive basis
  • Major technical article on the product and the company’s innovations written by the agency and bylined by a senior engineer in an industry-specific publication
  • Featurette coverage with 2-3 industry publications immediately after the cover feature appears
  • Series of management and technical interviews with key local editors immediately prior to feature and featurette coverage in business, financial, trade and user press arenas
  • Product/service release and backgrounder written and distributed by the agency to all pertinent media with appropriate quality photography
  • Industry trend articles written by the agency and bylined by senior management
  • User case study articles, researched, written and placed by the agency

 This kind of publicity can give a new product six to nine months worth of solid press coverage.

For a secondary new product, which will neither warrant nor receive major new product or technology coverage, we recommend starting at the featurette level. This squeezes as much quality editorial coverage as possible out of the new product.

How involved should the company be in the new product and other public relations activities?

This is about a 50/50 proposition.

You have to provide all of the input, including documentation and any applicable interviews, etc. With that information and insight, EOTM can write quality articles that properly project your company, the products, the programs, the technology and your perception of industry trends. Our goal is to ensure your key message comes across.

 What kind of editorial activity should an agency carry out for movie premieres or stage plays?

In many instances, a theatrical play or movie premiere is the deadline management needs to get a product out of development and into production.

This process starts with a comprehensive and attractive press kit that includes:

  • Stock and user photos
  • Summary news releases
  • Production/technology backgrounders
  • Location backgrounders
  • Company backgrounder

 

After the written materials are produced, we generally focus on setting up a series of interviews.

 What kind of guarantees should a client expect from EOTM on article placements, releases or interviews?

If you believe any agency that guarantees the placement of articles, releases or interviews, then you will be in for a major let down.

You don’t get a guarantee from your lawyer that he’s going to win a case, from a salesperson that they are going to double your sales or from an engineer that he or she is going to develop the next quantum leap forward in technology.

A reputable agency though will only plan and carry out those activities they are highly confident they can achieve. That means they won’t recommend the development of an article they don’t feel they can place or an activity they don’t feel will have a positive impact on your sales and profits.

EOTM will only recommend those things that will achieve mutually agreed upon objectives. We do not practice at our client’s expense; part of our satisfaction is seeing positive results for our client.

How much should a sound public relations program cost a company?

First of all, sound public relations efforts don’t cost a company, they are an investment in the firm’s market position and image and this will translate into increased sales. We’ve seen one too many organization invest $500,000 to develop a product that they think will sell itself.

The investment in a sound public relations program varies; EOTM uses two different compensation schedules. They include:

  • A base counseling fee with all activities/projects billed at an hourly or project fee rate plus out-of-pocket expenses billed at cost
  • Flat fee for all agency time and activities plus out-of-pocket expenses billed at cost

 Over the years, we have evolved to the flat fee approach since it doesn’t produce any financial surprises to management or their accounting when special opportunities arise that we want to take advantage of for the client. And since we only work with companies we can be partners with we don’t mark-up outside purchases. Our goal is to consistently do the best job at the lowest possible cost, free of any consideration of additional compensation from agency mark-up.

Certainly, the fee is based on time and activity. But it also means we focus on results, not how long the meter has been running. A program will generally include:

  • Research and writing any number of news releases a month
  • All special issue/special report activities including interviews and articles
  • Development and placement of one or more major articles a month (technical, technology, industry trend, end user case study)
  • Setting up, coordinating and following up on local editorial meetings throughout the month
  • Complete support at major trade shows, theatrical events, seminars, etc
  • Unlimited counsel
  • At least one annual editorial tour
  • External newsletter/magazine research, writing and production coordination
  • And similar activities/efforts

 

We look forward to helping to create long term success in all your companies endeavors! 

Carla Barnes

Program Director/Head of Marketing & Branding

Queens of Internet Radio Show

(A broadcast of EOTM Radio & Media, LLC)

Direct (678)548-9466

Fax (678)705-7065

carlab@eotmradio.com