EOTM Press Room

Posts Tagged ‘myspace’

Engage or DIE – The Social Media Craze

In Social Media on April 12, 2010 at 9:33 pm

Remember the days where if you wanted to talk to somebody you had to pick up a phone and call them, or how about going out to social gatherings to meet up with people and make new friends and acquaintances. Well those days seem like the stone ages compared to the new avenues we have today.

Anyone who wishes to be sociable, even the socially impaired, can take advantage of numerous social media tools that are out there. Having as many friends and contacts as you wish is now as easy as a push of a button. Whatever you want to talk about or express to the social media community at large is right at your fingertips!

Social media is also changing the way businesses market and promote themselves. There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.

If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

Those who ignore the efficacy of social media usually fall into three categories; the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any site or business. Hopefully before you finish reading my blog, I would have helped to dispell some of these feelings.

I just recently discovered link baits , a great tool to successfully getting your blogs on various social media websites like Digg and StumbleUpon, which will lead to multiple benefits for any website.

Social media is already changing the rules of the marketplace, don’t get left behind!

Think of the social news site as a platform or a soapbox. As something that gives you a chance to be heard or read, even for a brief moment of a few hours. The people who are drawn to your message will visit your site and recommend it to others.

Contact EOTM today for a free consultation to find out if EOTM’s strategic marketing/branding is for you. Along with creating a positive image via social media, we help to create a unique brand identity for your business, which occurs way before any marketing and communications take place.

The brand represents who you are and speaks to your core audience. It identifies your company as a strong player in the marketplace, it attracts attention and it builds loyalty among your customers. At EOTM, we perform extensive research on your market and competition. We use that information to develop a brand strategy that will improve your customers’ experience and deliver maximum impact.

We make sure that all marketing pieces work in tandem to achieve a common goal. Whether you need to promote your brand using multiple print or electronic mediums, we’ll combine the right words and images to reach your target audience.

Call us today to discuss how we can bolster, manage and leverage your brand.

Direct (678)548-9466

www.eotmradio.com

www.Queensofinternetradio.com

Advertisements

Indie Artists Jump on the EOTM Brand Wagon

In Branding on March 16, 2010 at 3:21 am

 

 

 

 

EOTM understands what it takes to promote your music/image successfully. We have done it for years, promoting ourselves!! Allow us to customize a package to represent your music with a professional image!

EOTM Radio is best known for giving indie artists a means to highlight their music to a global audience. Most of the artists EOTM features sells their music primarily by touring, through their websites and EOTM Radio.

EOTM has recognized that corporate executives are increasingly looking for new sounds to help create an image for a brand, whether it’s a product, a store or a show. It could be music from an emerging artist, or something old and hip, whatever it is, it is likely to be cheaper than the high price of licensing a hit song from a major record label.

The result is that corporate music buyers are changing the economics of being an independent musician. The once-standard dream of a record deal and radio play is giving way to the reality of restaurants, retailers and automakers scouring the industry for little-known music that can lend mood and edge to marketing campaigns.

New artists have realized that the big labels really are not doing the job anymore, and if [the artists] can just get their music out, people will stumble onto it and then the buzz starts.

Carla Barnes, president of EOTM Radio & Media, said licensing represents “a growing and significant portion of any indie label’s revenue portfolio.” Selling music to advertisers used to be taboo among many sellout-conscious artists, but today “these commercial branding opportunities are being viewed much more positively,” she said.

While there is no comprehensive data to show how much money such artists are making from licensing, EOTM said it can be seen in any small music label’s revenue stream.

Allow EOTM to use their expertise and create the buzz you deserve. Email them today for a free marketing analysis. marketing@queensofinternetradio.com or call 678-548-9466.

www.Queensofinternetradio.com www.eotmradio.com www.eotmspace.com

Internet Matters…..

 

A Star is Born

In Uncategorized on October 24, 2009 at 3:19 am

Top 10 Tips for Unsigned Artists

http://www.youtube.com/watch?v=SKmIY7FmyX4

As an unsigned artist, publicity is a huge driving force when you’re looking at success in the music industry. Although it’s definitely beneficial to retain a publicist once you have your music career in gear, you can still manage to create a little buzz on your own in the meantime. Below are the top ten tips for generating your own publicity as a music artist.

  1. Make sure you have a press kit that includes a well-written bio, an 8X10 photo, CD and contact info.
  2. Go local. Local press is by far the easiest press to get. Let them know your story and send in a CD. Shoot for the music editor or columnist and if they don’t have one assigned specifically, contact the entertainment editor.
  3. Social networking sites are all about music these days. For example, Myspace and Facebook’s  reach is incredible for gaining new fans. Where else can you find people to listen to your music in the convenience of their own home? Make sure you are updating your music, adding friends, keeping them all posted, and updating the tour dates.
  4. Internet radio is a great way to share your music with the masses. You don’t have to approach the big ones—you can see success with air play on smaller stations as well. Send in your mp3’s to local DJs and look up college radio shows nationally and see if they’ll spin your music. EOTM radio is picking up these days too… Queensofinternetradio.com is a great option for the indie artist it doesn’t cost much and it gets your music heard.
  5. Music licensing is a great way to make money and get publicity. Try contacting some music supervisors on TV shows for a start. Send them an inquiry with your information and a link to your music. If you get placed, you can use it for press—and it becomes a story!
  6. Music websites and e-zines are always looking for music to review. Look up their websites and send emails to their editors. Tell them why you’re a fit for their magazine and ask if you can send in a CD. Again, try to make contact first… sending in a random package may be useless.
  7. Youtube.com outlets to share your music. Try to do something charismatic and original. Reaching out to people online can do wonders. Create a music video, a video blog, sing an acoustic set, take a stab at some comedy– anything… Just remember, first impressions are everything.
  8. Be philanthropic. Charity does wonders for publicity outreach. Find something you believe in and offer to play at their event or donate proceeds to their cause. Not only does it get you out there and give you a story angle… but it feels good to help out.
  9. Send your CDs to appropriate magazines for your music’s genre. Make sure you call ahead and find out the right contact, unsolicited packages get lost in the shuffle. A good rule of thumb is to look up specific writers you feel would enjoy your music and find out how to reach them.
  10. Try to book shows in different towns, that way you can easily label the cluster of shows as a tour and contact local newspapers and radio stations and offer them merch in exchange for promotions/articles.

Note that PR is about being smart and creative. It’s about finding a reason for people to care about you and your music. Sure, great music and a good look are helpful, but you also need to reach out to the public and come up with stories. Think outside of the box and you’ll really benefit from the results in no time!

In an effort to help the Indie Artist be it Music, Entertainment, etc. EOTM will be airing a show on this very subject matter November 9th @ 7pm est. Our studio lines will be open for artists to call in and speak with our PR reps. We look forwarding to helping increase your network and inturn increasing your networth. Save this number (718-664-6543) and we will hear you on November 9th @ 7pm est.

http://www.blogtalkradio.com/EntrepreneursOnTheMove/2009/11/10/Do-You-Want-To-Know-Why-You-Need-PR