EOTM Press Room

A Star is Born

In Uncategorized on October 24, 2009 at 3:19 am

Top 10 Tips for Unsigned Artists

http://www.youtube.com/watch?v=SKmIY7FmyX4

As an unsigned artist, publicity is a huge driving force when you’re looking at success in the music industry. Although it’s definitely beneficial to retain a publicist once you have your music career in gear, you can still manage to create a little buzz on your own in the meantime. Below are the top ten tips for generating your own publicity as a music artist.

  1. Make sure you have a press kit that includes a well-written bio, an 8X10 photo, CD and contact info.
  2. Go local. Local press is by far the easiest press to get. Let them know your story and send in a CD. Shoot for the music editor or columnist and if they don’t have one assigned specifically, contact the entertainment editor.
  3. Social networking sites are all about music these days. For example, Myspace and Facebook’s  reach is incredible for gaining new fans. Where else can you find people to listen to your music in the convenience of their own home? Make sure you are updating your music, adding friends, keeping them all posted, and updating the tour dates.
  4. Internet radio is a great way to share your music with the masses. You don’t have to approach the big ones—you can see success with air play on smaller stations as well. Send in your mp3’s to local DJs and look up college radio shows nationally and see if they’ll spin your music. EOTM radio is picking up these days too… Queensofinternetradio.com is a great option for the indie artist it doesn’t cost much and it gets your music heard.
  5. Music licensing is a great way to make money and get publicity. Try contacting some music supervisors on TV shows for a start. Send them an inquiry with your information and a link to your music. If you get placed, you can use it for press—and it becomes a story!
  6. Music websites and e-zines are always looking for music to review. Look up their websites and send emails to their editors. Tell them why you’re a fit for their magazine and ask if you can send in a CD. Again, try to make contact first… sending in a random package may be useless.
  7. Youtube.com outlets to share your music. Try to do something charismatic and original. Reaching out to people online can do wonders. Create a music video, a video blog, sing an acoustic set, take a stab at some comedy– anything… Just remember, first impressions are everything.
  8. Be philanthropic. Charity does wonders for publicity outreach. Find something you believe in and offer to play at their event or donate proceeds to their cause. Not only does it get you out there and give you a story angle… but it feels good to help out.
  9. Send your CDs to appropriate magazines for your music’s genre. Make sure you call ahead and find out the right contact, unsolicited packages get lost in the shuffle. A good rule of thumb is to look up specific writers you feel would enjoy your music and find out how to reach them.
  10. Try to book shows in different towns, that way you can easily label the cluster of shows as a tour and contact local newspapers and radio stations and offer them merch in exchange for promotions/articles.

Note that PR is about being smart and creative. It’s about finding a reason for people to care about you and your music. Sure, great music and a good look are helpful, but you also need to reach out to the public and come up with stories. Think outside of the box and you’ll really benefit from the results in no time!

In an effort to help the Indie Artist be it Music, Entertainment, etc. EOTM will be airing a show on this very subject matter November 9th @ 7pm est. Our studio lines will be open for artists to call in and speak with our PR reps. We look forwarding to helping increase your network and inturn increasing your networth. Save this number (718-664-6543) and we will hear you on November 9th @ 7pm est.

http://www.blogtalkradio.com/EntrepreneursOnTheMove/2009/11/10/Do-You-Want-To-Know-Why-You-Need-PR

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