EOTM Press Room

Posts Tagged ‘Branding’

Compare Advertising on your Local Radio Station to Internet Radio Advertising on EOTM

In Breaking News, Celebrity News, Hip Hop Artists, Internet Radio, Internet Radio Advertising, Internships, Marketing, Oscars 2011, Public Relations on December 6, 2010 at 8:29 am
  • First off let’s break down what’s really good audio content.
  1. Good audio content is anything that keeps listeners through the next minute, simply put.

What’s important in your community —

When responding to community needs, the relationship that’s built with a local radio station and it’s audience has always been solid..or at least for the most part. The argument though is that programs airing on local stations have diminished amounts of local content. Few stations, particularly mainstream are responding to community needs.

We Global…so we Local…

What internet radio was founded under —

On the internet side of this fence, there are few online radio stations that can claim to have a “program” of any sense – community or interest-oriented, EOTM is the exception. The lowest common demoninator for online streams is talk radio and music. EOTM Radio’s content is a plethora of talk/music radio shows focusing on a wide variety of cultural views and  an abundance of songs that does not necessarily resemble each other, which creates a more positive listening experience that keeps listeners coming back.

Media consumption has changed to where the 35 and below crowd chooses how it spends time not by program or radio personality, but by CONTENT.

Production quality demands are no longer high. Popularity is measured by the number of persons who have listened to the content, which can be tracked online with reasonable accuracy. When the “content” that interests them is gone, listeners will not stick around to hear the rest of the “program.”

With EOTM Radio we poll internet radio listeners as well as local and national mainstream broadcasts to discover what they would like to hear and discuss which creates somewhat of a bandwagon campaign good enough to capture the word of mouth which required to take it viral.

As I stated at the top of the blog, “good audio content is anything that keeps listenership through the next minute”. Want more of it?

Listen to EOTM RadioInquire about our radio/sponsor opts.

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Why EPR?

In Branding, Breaking News, Celebrity News, Marketing, Politics, Public Relations, Publicity, Radio Advertising, Results, Social Media on December 6, 2010 at 7:30 am

 

Innovative, experienced and teaming with talent, EOTM Public Relations is a results-oriented public relations firm specializing in global media attention for entertainment, corporate America, nonprofit organizations and more. Our expertise lies in executing creative and strategic local, national and international media relations and marketing campaigns for our clients in a spirited and pro-active manner. We excel in launching new products and in re-positioning celebrities that may be in need of an image enhancement.

 

We operate on the principle that proactive public relations requires a thorough understanding of the media and demographic. Our PR specialists are in daily contact with the press locally, nationally and across all media. We offer close personal relationships and credibility with key journalists and editors that gain us immediate access to the ‘right’ people to share your message. We are constantly on top of the stories on which they are working. We know how to craft a story to suit the media outlet and properly position our clients in the market. We’re always searching for the unique idea, the different angle, and the fresh take on a familiar story. Our marketing expertise in creating successful campaigns in support of our clients and creating synergies within our network allows for an environment of creative and successful strategic programs in support of company goals.

 

Still wondering?



EOTM helping to coin the phrase…”Word of Mouse”

In Branding, Creative Marketing, EOTM News, Internet Radio, Internet Radio Advertising, Marketing, Public Relations, Social Media, Social Networking on November 29, 2010 at 7:41 pm

The holy grail of marketing

 

 

Strategic Brand Management

 

Marketing via social networking is no longer just a successful novelty; it is a powerful tool that is changing the way the world communicates.

Social media allows users to expand their networks, advertise their company and/or skills, as well as receive recommendations and referrals from current and former clients. This works because social networking sites aggregate web surfers who share common passions and views, resulting in a tight, reliable group of friends or colleagues who are connected by virtual means. Consequently, when a blogger or member from such groups makes positive comments on your company or endorses your statements, this generates “word of mouse” promotion for your business.

By building relationships in relevant, appropriate communities,marketers can attract more prospective customers, which will ultimately lead to more profits.

EOTM uses these same social media practice effectively each day to reach“taste makers” and “influencers” where they live, work and play.

Every member of the EOTM team is an active member of the social media community, using the various online channels to reach out, respond, generate conversations, and tell a compelling story in the rapidly changing digital world. The result is extraordinary success in stimulating influencer conversations and generating credible, value-added coverage among targeted consumers, bloggers, online enthusiasts and more.

Just like word of mouth, word of mouse is built on a solid reputation, and carefully maintained. EOTM actively works to implement strategic branding and marketing campaigns for their clients,so that their targeted market of consumers visualize that particular business when they need something, whether it’s a new pair of jeans, music or a cup of coffee.

Click click click into infinity…

Join the “Brand” Revolution

In Public Relations on October 4, 2010 at 3:50 am

Get your Brand on…

EOTM Public Relations Firm (EPR)

New product launches, re-launches and personality development are put into motion by some of the industry’s most seasoned PR directors with proven track records in media relations, event planning and celebrity/high profile management. We successfully publicize a myriad of companies. At EOTM we effectively reinforce existing brands and introduce and build new brands within this competitive and overflowing marketplace. Our impeccable branding talents provide companies with the reassurance of creating an excitement amongst consumers, as well as planning ahead to help ensure longevity, while extending the life of that brand.

Contact EOTM today to inquire on how you can join the Brand revolution and be one of the 1st to say…”I’m getting my brand on”! (213)290-3573 – Click here to visit our Public Relations site.

PR for Musicians

In Public Relations on August 10, 2010 at 6:41 am

Exposure in the entertainment industry is the number one way to get discovered and to spread the word about what you are doing. If people do not have a way to find out about you, how are they supposed to know that you exist?

EOTM implements an array of customized marketing and branding strategies which involve guerilla internet marketing approaches which are specifically designed to maximize your exposure and your overall web-presence. EOTM PR connects their clients to social media makers (bloggers, podcasters, Internet radio station DJs) who cover their specific style of music. Get connected today. Contact EOTM for a free consultation – 909-559-1763 – Click here to visit our Publicity Website.

Public Relations & EOTM Media.…a Match made in Publicity Heaven…

In Public Relations on August 6, 2010 at 12:20 pm

Publicists with a real flair for creativity and an approach to measurement and transparency that means the client is in control.

EOTM PR generates positive word of mouth about the brand among online influencers.

Contact EOTM Today. Visit our PR site and request your free consultation.

PR on Demand

In Public Relations on August 5, 2010 at 4:56 am

PR on Demand is our a la carte menu where you can utilize all or part of our services without committing to an on-going monthly retainer. PR on Demand provides a complete range of public relations activities, including press and media relations.  We offer worldwide access to markets by electronic public relations, via the Internet, in addition to the full range of more traditional public relations.

Visit our site for details – www.needapublicist.webs.com

PR/Marketing/Branding/Entertainment/Special Events

In Public Relations on August 3, 2010 at 12:30 am

got Talent?

In Public Relations on July 2, 2010 at 5:21 am

Major Casting Directors, Producers and Film Makers pull talent directly from EOTM — get NOTICED today!

EOTM PR offers a digital publicity campaign that gets you prominently featured on blogs, podcasts, and Internet radio worldwide, our marketing also supercharges your Facebook, Twitter, Linkedin and other social media profiles. We work to increase your overall online exposure and lay a virtual cornerstone upon which to build your future success.

No more worrying about PR, EOTM has the team YOU need to get the job done, with offices in Los Angeles, New York, DC and Atlanta —

get Connected and Jump start your BRAND today!

email – pr@eotmradio.com or visit www.needapublicist.webs.com

Click here for EOTM Public Relations Commercial

Take your PR Campaign Green

In Public Relations on June 7, 2010 at 6:06 am

 

 

 

 

Scrap the do it yourself PR campaigns and go Green! EOTM puts you in front of the media without all the headache. Focus on your career and allow the PR professionals at EOTM handle the rest. Contact us for a free consultation today – (909)527-3661 or email pr@eotmradio.com   —-  http://needapublicist.webs.com     —– http://www.eotm.wordpress.com