EOTM Press Room

Archive for April, 2010|Monthly archive page

Getting into the Media Spot Light

In Public Relations on April 18, 2010 at 12:14 am

EOTM understands that not all PR placements are created equal and that companies need to secure press with a purpose – to affect the bottom line. With offices on both coasts – in Los Angeles and New York City, the EOTM Public Relations team has cultivated an unparalleled network of top tier editorial contacts that know our names and answer our calls.

The EOTM team is a group of savvy, extremely connected, award-winning PR professionals with a proven track record for providing clients with top-tier media results. We are foodies, guerilla marketers, out of the box thinkers and night owls, and, most importantly, we are your core demographic. EOTM focuses on clients we are passionate about and that resonate with us. Our team embodies the brands we represent. And who better to have telling the story of your business than someone who truly believes in it, who lives it?

The EOTM team is creative, smart, spirited, honest and above all, hard-working.

EOTM digs in and gets down to business to get to know our clients and their customers inside and out. We serve as an extension of our clients’ internal sales and marketing team.

We don’t believe it’s about spin and we’re definitely not about fluff. We believe it’s about storytelling. And if you have a good story, we make sure we tell the right people.

EOTM’s targeted, thoughtful approach to PR has earned us a reputation as a resource for media across a broad spectrum of top tier media outlets nationwide. Our experienced team is well versed in representing first-class, entertainers, entrepreneurs and small to midsize business clientele.

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It’s all a Matter of Judgement…

In Public Relations on April 17, 2010 at 10:11 pm

An integrated PR marketing firm that builds, refreshes and drives consumer branded engagement and influence.

Engage or DIE – The Social Media Craze

In Social Media on April 12, 2010 at 9:33 pm

Remember the days where if you wanted to talk to somebody you had to pick up a phone and call them, or how about going out to social gatherings to meet up with people and make new friends and acquaintances. Well those days seem like the stone ages compared to the new avenues we have today.

Anyone who wishes to be sociable, even the socially impaired, can take advantage of numerous social media tools that are out there. Having as many friends and contacts as you wish is now as easy as a push of a button. Whatever you want to talk about or express to the social media community at large is right at your fingertips!

Social media is also changing the way businesses market and promote themselves. There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.

If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

Those who ignore the efficacy of social media usually fall into three categories; the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any site or business. Hopefully before you finish reading my blog, I would have helped to dispell some of these feelings.

I just recently discovered link baits , a great tool to successfully getting your blogs on various social media websites like Digg and StumbleUpon, which will lead to multiple benefits for any website.

Social media is already changing the rules of the marketplace, don’t get left behind!

Think of the social news site as a platform or a soapbox. As something that gives you a chance to be heard or read, even for a brief moment of a few hours. The people who are drawn to your message will visit your site and recommend it to others.

Contact EOTM today for a free consultation to find out if EOTM’s strategic marketing/branding is for you. Along with creating a positive image via social media, we help to create a unique brand identity for your business, which occurs way before any marketing and communications take place.

The brand represents who you are and speaks to your core audience. It identifies your company as a strong player in the marketplace, it attracts attention and it builds loyalty among your customers. At EOTM, we perform extensive research on your market and competition. We use that information to develop a brand strategy that will improve your customers’ experience and deliver maximum impact.

We make sure that all marketing pieces work in tandem to achieve a common goal. Whether you need to promote your brand using multiple print or electronic mediums, we’ll combine the right words and images to reach your target audience.

Call us today to discuss how we can bolster, manage and leverage your brand.

Direct (678)548-9466

www.eotmradio.com

www.Queensofinternetradio.com

Listen up! If you’re not advertising on Internet radio, you could be missing out!!

In Marketing on April 1, 2010 at 6:00 am

 

According to a 2004 study by media research finns Arbitron Inc. and Edison Media Research, internet radio has an estimated weekly audience of near|y 19 million Americans and growing. Not only are people listening in online, they’re also buying online.

Monthly internet broadcast (radio and video) users might represent only 26 percent of the online audience, but they accounted for an estimated 42 percent of online spending. Advertisers can reach an audience that’s in listening and shopping mode.

Thinking of advertising on internet radio? Here are a few tips based on audience demographics and behaviors:

* Test a new offer. About 28 percent of internet broadcast users are likely tO try a new product or service vs. 17 percent of nonbroadcast users. So launching a new product through internet radio could give your initial sales a boost. You’ll also likely receive immediate customer feedback or testimonials to help you further refine your product or service and marketing pitch.

* Appeal to a “hip” audience. Although the age range of broadcast users is 12 to 54 years old, the highest concentration of users falls into the 12- to 34-year-old group. They are a technologically savvy group in tune with DVDs, cell phones, messaging, video games and other media products. Communication gadgets will sell well to this crowd. Yet, even if you aren’t promoting these types of devices, tailor your advertisement’s message to address the concerns, needs and wants of a sophisticated young audience.

* Use a URL in your ad. Forty-two percent of the internet radio audience has listened in while shopping or researching a product or service online, so invite them to your website. To sweeten the offer and track your radio advertising results, promote a particular page on your site, such as http://www.company.com/radio–just don’t make it too long, or people can’t remember it. You can use web analytics to track page traffic and also embed code in the links on this page to track leads and sales from it as well.

If you are seriously contemplating on implementing radio ads into your marketing/promotional campaign please feel free to give EOTM Radio a call. We offer free consultations for business owners that have read our blogs and notes via facebook. Mention ad #3124.

http://www.queensofinternetradio.com
http://www.eotmradio.com