EOTM Press Room

Listen up! If you’re not advertising on Internet radio, you could be missing out!!

In Marketing on April 1, 2010 at 6:00 am

 

According to a 2004 study by media research finns Arbitron Inc. and Edison Media Research, internet radio has an estimated weekly audience of near|y 19 million Americans and growing. Not only are people listening in online, they’re also buying online.

Monthly internet broadcast (radio and video) users might represent only 26 percent of the online audience, but they accounted for an estimated 42 percent of online spending. Advertisers can reach an audience that’s in listening and shopping mode.

Thinking of advertising on internet radio? Here are a few tips based on audience demographics and behaviors:

* Test a new offer. About 28 percent of internet broadcast users are likely tO try a new product or service vs. 17 percent of nonbroadcast users. So launching a new product through internet radio could give your initial sales a boost. You’ll also likely receive immediate customer feedback or testimonials to help you further refine your product or service and marketing pitch.

* Appeal to a “hip” audience. Although the age range of broadcast users is 12 to 54 years old, the highest concentration of users falls into the 12- to 34-year-old group. They are a technologically savvy group in tune with DVDs, cell phones, messaging, video games and other media products. Communication gadgets will sell well to this crowd. Yet, even if you aren’t promoting these types of devices, tailor your advertisement’s message to address the concerns, needs and wants of a sophisticated young audience.

* Use a URL in your ad. Forty-two percent of the internet radio audience has listened in while shopping or researching a product or service online, so invite them to your website. To sweeten the offer and track your radio advertising results, promote a particular page on your site, such as http://www.company.com/radio–just don’t make it too long, or people can’t remember it. You can use web analytics to track page traffic and also embed code in the links on this page to track leads and sales from it as well.

If you are seriously contemplating on implementing radio ads into your marketing/promotional campaign please feel free to give EOTM Radio a call. We offer free consultations for business owners that have read our blogs and notes via facebook. Mention ad #3124.

http://www.queensofinternetradio.com
http://www.eotmradio.com

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  1. […] This post was mentioned on Twitter by Carla Simpson, Carla Simpson. Carla Simpson said: Listen Up! If you're NOT advertising on Internet Radio (EOTM), You Missing Out >> New Blog — http://bit.ly/aBs5fA […]

  2. Internet radio advertising is increasing in value due to its reach. Thanks for sharing this post.

    Perry Rush
    Free Classifieds South Africa

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