EOTM Press Room

Posts Tagged ‘Advertising’

New Media Company: EOTM TV

In Breaking News, Celebrity News, Entrepreneur News, EOTM News, EOTM Radio, EOTM TV, Public Relations, Publicity, Radio Advertising on May 12, 2011 at 4:35 am

EOTM is here with all your new media, radio, entertainment, public relations, marketing and event
solutions. Our goal is to partner with you to create, facilitate, grow and so much more.

EOTM TV – The source for breaking news, pop culture, indie films, music videos, celebrity interviews, talk interactive radio and so much more. EOTM is here with all your new media, radio, entertainment, public relations, marketing and event solutions. Our goal is to partner with you to create, facilitate and grow. Click here to be redirected to EOTM TV. Download a copy of EOTM’s 2011 Media Kit.

Call 213-290-3573 and ask about Premium Listings


Advertisements

Quantities of Fun on www.EOTMRadio.com Tonight – Interactive Talk Radio

In Breaking News, Celebrity News, EOTM News, EOTM Radio on April 28, 2011 at 7:00 pm

Check out EOTM Radio tonight starting at 8:00pm PST as Carla  B holds down the E! Buzz Entertainment Show and from 8:30pm – 9:30pm Teangelo brings it on — with his hot pop culture, entertainment news show!

Teangelo

Tonight’s shows will be the perfect 10. Get ready for stirring interviews, a surprise that will knock you out and massive quantities of fun; all helmed by Carla B and Teangelo.

Carla B.

Make sure you subscribe to receive alerts to all other future shows under the network.

Save this link to listen live — starting at 8pm TONIGHT

2 Different Shows – 1 Night – Googles of Fun

Two of the hottest media hosts come together TONIGHT — You don’t want to miss this!

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Dynamic. Inventive. Compelling.

In Creative Marketing on June 2, 2010 at 6:46 pm

Accelerating our clients’ marketing efforts to overtake competitors. Energized by our enthusiasm and creativity. Fueled by one decade of insight into commercial and industrial marketing.

Dynamic. Inventive. Compelling.

You get this with EOTM!


We understand the nature of marketing your message, which means we partner with our clients to fulfill every one of their marketing needs, no matter how modest or expansive they may be. We first research each client’s specific marketplace with their business goals in mind, determine how to best position their product and company within that commercial space, and then develop specific strategies based on the communications services that will accomplish their objectives.

Call (909)527-3661 or email marketing@queensofinternetradio.com for more info —

Public Relations & Media

In Public Relations on May 14, 2010 at 3:25 pm

Turn to us for ideas and actions that deliver results.

 

When You Need

Talk with EOTM, where our years of knowledge and dedication can be put to work for your greater success.

What Your Company Can Expect From EOTM PR

In Public Relations on May 4, 2010 at 9:23 pm

What level of support should you expect from EOTM?

That’s difficult to answer since each client’s needs and program goals are different. However, there are some basic levels of support you should expect from EOTM, regardless of your situation or goal.

First of all, you should expect objective counsel and recommendations, not “yes” persons. When you’re wrong, we strongly disagree with you and when you’re right, we agree just as strongly.

Next, you should have counsel that is continually prodding you into action, not vice versa. Nothing is worse than continually having to go to the agency to ask whether or not you should be doing something in this or that area. Your public relations counsel at EOTM will be continually searching for opportunities for you to promote your image and industry position.

At EOTM, you will be provided with a public relations program that includes objectives and accountable benchmarks. Writing and placing an agreed upon number of major industry trend, technical, technology or op-ed articles, carrying out a similar schedule of one-on-one editorial or market research interviews during the month, producing a marketplace newsletter on a monthly or bimonthly basis and similar programs are means to achieving your objectives. Objectives are detailed and measurable goals. And whether your objective is to increase your share in a particular market segment, open a new market or position yourself a certain way within the industry, your public relations counsel should be able to show you how tasks completed on your behalf have moved you closer to your predetermined goal.

What does a good public relations program include ?

EOTM recommends and use what we call an intermedia mix because regardless of whether you’re using advertising, public relations or marketing/sales support, you’re communicating. And all of your communication has one ultimate objective…to sell something (the company, a product or service) to someone.

The EOTM Intermedia Mix Chart

A good public relations plan includes a broad range of efforts and activities which must work in conjunction with your advertising and marketing/sales support programs. All of these tools have to work together to achieve a common corporate and marketing goal. They all have to be working in the same direction and with the proper mixture and timing. If they don’t, time, money and effort are wasted.

Chart of PR Activities

Too often public relations activities are thought of in terms of news releases and product announcements. Both of these activities are important to the company’s programs but are relatively minor in terms of the overall efforts and plans.

Public relations and publicity go far beyond the simple news release. If public relations activities are carried out efficiently and effectively for the company there can be some dramatic results.

How much editorial exposure should a new product receive?

That depends on the merits of the product and the amount of time alloted the agency. There are essentially two classes of products that should be considered here. The first is a major new product which your organization has spent considerable time, money and effort in developing. The second category is products less significant to the marketplace and your firm.

Given sufficient time, we like to gain maximum and extended press coverage for a major new product. This includes:

  • Major new product article ( including cover treatment if possible) with one publication on an exclusive basis
  • Major technical article on the product and the company’s innovations written by the agency and bylined by a senior engineer in an industry-specific publication
  • Featurette coverage with 2-3 industry publications immediately after the cover feature appears
  • Series of management and technical interviews with key local editors immediately prior to feature and featurette coverage in business, financial, trade and user press arenas
  • Product/service release and backgrounder written and distributed by the agency to all pertinent media with appropriate quality photography
  • Industry trend articles written by the agency and bylined by senior management
  • User case study articles, researched, written and placed by the agency

 This kind of publicity can give a new product six to nine months worth of solid press coverage.

For a secondary new product, which will neither warrant nor receive major new product or technology coverage, we recommend starting at the featurette level. This squeezes as much quality editorial coverage as possible out of the new product.

How involved should the company be in the new product and other public relations activities?

This is about a 50/50 proposition.

You have to provide all of the input, including documentation and any applicable interviews, etc. With that information and insight, EOTM can write quality articles that properly project your company, the products, the programs, the technology and your perception of industry trends. Our goal is to ensure your key message comes across.

 What kind of editorial activity should an agency carry out for movie premieres or stage plays?

In many instances, a theatrical play or movie premiere is the deadline management needs to get a product out of development and into production.

This process starts with a comprehensive and attractive press kit that includes:

  • Stock and user photos
  • Summary news releases
  • Production/technology backgrounders
  • Location backgrounders
  • Company backgrounder

 

After the written materials are produced, we generally focus on setting up a series of interviews.

 What kind of guarantees should a client expect from EOTM on article placements, releases or interviews?

If you believe any agency that guarantees the placement of articles, releases or interviews, then you will be in for a major let down.

You don’t get a guarantee from your lawyer that he’s going to win a case, from a salesperson that they are going to double your sales or from an engineer that he or she is going to develop the next quantum leap forward in technology.

A reputable agency though will only plan and carry out those activities they are highly confident they can achieve. That means they won’t recommend the development of an article they don’t feel they can place or an activity they don’t feel will have a positive impact on your sales and profits.

EOTM will only recommend those things that will achieve mutually agreed upon objectives. We do not practice at our client’s expense; part of our satisfaction is seeing positive results for our client.

How much should a sound public relations program cost a company?

First of all, sound public relations efforts don’t cost a company, they are an investment in the firm’s market position and image and this will translate into increased sales. We’ve seen one too many organization invest $500,000 to develop a product that they think will sell itself.

The investment in a sound public relations program varies; EOTM uses two different compensation schedules. They include:

  • A base counseling fee with all activities/projects billed at an hourly or project fee rate plus out-of-pocket expenses billed at cost
  • Flat fee for all agency time and activities plus out-of-pocket expenses billed at cost

 Over the years, we have evolved to the flat fee approach since it doesn’t produce any financial surprises to management or their accounting when special opportunities arise that we want to take advantage of for the client. And since we only work with companies we can be partners with we don’t mark-up outside purchases. Our goal is to consistently do the best job at the lowest possible cost, free of any consideration of additional compensation from agency mark-up.

Certainly, the fee is based on time and activity. But it also means we focus on results, not how long the meter has been running. A program will generally include:

  • Research and writing any number of news releases a month
  • All special issue/special report activities including interviews and articles
  • Development and placement of one or more major articles a month (technical, technology, industry trend, end user case study)
  • Setting up, coordinating and following up on local editorial meetings throughout the month
  • Complete support at major trade shows, theatrical events, seminars, etc
  • Unlimited counsel
  • At least one annual editorial tour
  • External newsletter/magazine research, writing and production coordination
  • And similar activities/efforts

 

We look forward to helping to create long term success in all your companies endeavors! 

Carla Barnes

Program Director/Head of Marketing & Branding

Queens of Internet Radio Show

(A broadcast of EOTM Radio & Media, LLC)

Direct (678)548-9466

Fax (678)705-7065

carlab@eotmradio.com

Engage or DIE – The Social Media Craze

In Social Media on April 12, 2010 at 9:33 pm

Remember the days where if you wanted to talk to somebody you had to pick up a phone and call them, or how about going out to social gatherings to meet up with people and make new friends and acquaintances. Well those days seem like the stone ages compared to the new avenues we have today.

Anyone who wishes to be sociable, even the socially impaired, can take advantage of numerous social media tools that are out there. Having as many friends and contacts as you wish is now as easy as a push of a button. Whatever you want to talk about or express to the social media community at large is right at your fingertips!

Social media is also changing the way businesses market and promote themselves. There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.

If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

Those who ignore the efficacy of social media usually fall into three categories; the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any site or business. Hopefully before you finish reading my blog, I would have helped to dispell some of these feelings.

I just recently discovered link baits , a great tool to successfully getting your blogs on various social media websites like Digg and StumbleUpon, which will lead to multiple benefits for any website.

Social media is already changing the rules of the marketplace, don’t get left behind!

Think of the social news site as a platform or a soapbox. As something that gives you a chance to be heard or read, even for a brief moment of a few hours. The people who are drawn to your message will visit your site and recommend it to others.

Contact EOTM today for a free consultation to find out if EOTM’s strategic marketing/branding is for you. Along with creating a positive image via social media, we help to create a unique brand identity for your business, which occurs way before any marketing and communications take place.

The brand represents who you are and speaks to your core audience. It identifies your company as a strong player in the marketplace, it attracts attention and it builds loyalty among your customers. At EOTM, we perform extensive research on your market and competition. We use that information to develop a brand strategy that will improve your customers’ experience and deliver maximum impact.

We make sure that all marketing pieces work in tandem to achieve a common goal. Whether you need to promote your brand using multiple print or electronic mediums, we’ll combine the right words and images to reach your target audience.

Call us today to discuss how we can bolster, manage and leverage your brand.

Direct (678)548-9466

www.eotmradio.com

www.Queensofinternetradio.com

Creating a BUZZ in 2010 & beyond — Your biggest bang for your advertising buck!

In Uncategorized on December 24, 2009 at 1:55 am

EOTM Radio is designed to help you promote your music, yourself and your website while reaching the largest audience on the internet.

We can help you as low as $50.00

Take advantage of EOTM’s impressive monthly reach.
• 50,000 unique monthly visitors –
• Nearly 1 million page impressions (March 2007)

Showcase features include but not limited to:

• Outstanding web site exposure: placement on every page and at the EOTMSpace.com, EOTMRadio.com and Queensofinternetradio.com
• Active promotion of your musician profile
• A featured MP3 track to rotate on the EOTM Radio Network
• A featured article in the EOTM Buzz Wire Mag
• Press release posting to EOTM Radio and Media News Center (which includes syndication).
• Upcoming release posting.
• Direct access to EOTM Radio and Media Staff

EOTM Radio’s Showcase has helped musicians and record labels achieve superior results since 2007. Make it an essential part of your promotional strategy.

Direct — 678-548-9466
Email — marketing@queensofinternetradio.com
Website — www.queensofinternetradio.com