EOTM Press Room

Does Negative Publicity Help or Hurt your Business?

In Public Relations, Publicity, Uncategorized on January 26, 2011 at 10:11 pm

By: Carla B

@EOTMpr

 

 

 

A couple days ago I asked this very question on my facebook page, “Does negative publicity help or hurt your business?”

In my humble opinion, I do believe negative publicity helps a business. Lots of movie stars seems to thrive on negative publicity. Several others have intentionally orchestrated negativity publicity to get into the limelight although many won’t admit it.

But there’s one word of caution here, if your business has a lousy product that no one wants or the business uses unethical means and abuses the customer’s trust then no amount of publicity positive or negative will help.

Why does negative publicity work?

I hate to say this but as a society, people love to see people fight, love to see a super star fall apart whether it’s a 50 cent, Michael Jackson, Lindsay Lohan or Britney Spears. Our society gets its thrills from seeing successful people fall apart. Donald Trump came into the public eye when he was close to a $ 10 billion bankruptcy and in the middle of a dirty divorce. When the Gap unveiled a new logo last year, the reaction was swift, intense and very, very negative. In fact, some people detested the look so much it actually inspired them: somebody set up a Twitter account (@GapLogo) that purported to speak in the unpopular design’s voice, and someone else built a site called CrapLogo.me that made it easy to convert any short text into an imitation of the brand’s new style. The Gap tried to pivot off the negative buzz by asking the online hate mob for advice, in a sort of “crowd sourcing” gimmick, but that didn’t go over well, either. In just four days, the company capitulated and announced that it would not change its logo after all.

Britney Spears stays in the limelight for all the wrong reasons and who can forget the late great Michael Jackson from court cases to financial troubles.

I am not saying they are intentionally orchestrating negative publicity, but the point I am making is negative publicity is giving them media attention and they are getting visibility for themselves.  How they use this visibility is an entirely different ball game altogether.

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Better that people are talking about your brand than not…just my two cents.

 

Click here to listen to Carla B and Saytue Saye share valuable information on marketing and public relations.

Call (213)290-3573

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  1. […] This post was mentioned on Twitter by mixtureofarts and Saytue Saye, EOTM Media Group. EOTM Media Group said: Does Negative Publicity Help or Hurt your Business?: http://wp.me/puKCU-AA […]

  2. Yes I agree that bad publicity really helps a lot for the staying power of an artist to last longer. The more bad the publicity is, the more people would talk about it for a long period of time. Then the artist enjoys the attention so much and get more projects!
    Brad Fallon

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