Chocolate Crushes presented The 3rd Annual Western Hip Hop Conference at Club Nokia in Los Angeles, California on September 4, 2010. The Western Hip Hop Industry Mixer has established a reputation for bringing together one of the largest collaborations of America’s vocal artists, musicians, dance crews, DJ’s, rappers, all tied into a unique fashion show delivery with the hip hop genre in mind.
One of the shows highlights was the panel of industry experts sharing information that could potentially assist artists in developing their skills and professionalism within the music industry. The panel included moderator, CEO of Indie Power Jay Warsinske, sitting alongside panel members Artist Lil Zane, Artist Dresta, ASCAP’s Alonzo Robinson, Interscope Recording Artist James Love, Producer Sir Jinx, Producer Kadosha, and Executive Rick Valenzuela. Panel members also spoke on the importance of copyrighting, branding originality and understanding the fundamentals of the music business. The panel also spoke on the beauty of being independent and owning 100% of their work. “It’s all about strategy and team work, what artist wouldn’t want to be able to sell 100,000 records and make more than a couple dollars off each record they sell? When you are independent and own your own music you set the price on what you make. Your destiny is in your hands”, Zane said.
The event was hosted by Everybody Radio and Dj’s Battle and ACE were on deck to keep the euphoria of nonstop entertainment going throughout the show. K9Compton of Full Deck Records and Latrina Blackberry were the evenings supporting presenters.
“The talent tonight was raw and uncut with a little artist development, marketing and branding I can see some of the talent here today making it to the mainstream real soon, if it’s where they want to be”, said an A & R spokesperson.
In coordinating The Western Conference Hip Hop Industry Mixer and in honor of the talented artists that were showcased, Latrina Blackberry, CEO of Chocolate Crushes pledged six scholarships in the events name to Musicians Institute out of Hollywood, California. With the hopes of providing these six hopefuls with the technical knowledge and professional skills needed to survive as an independent artist and performing artist in today’s music world. Musicians Institute is the world’s leading music school, providing quality education and hands-on training in music.
West Coast Legends such as Shock G, Big 2 DA, Goldie Locs, DUB C, The Chill, Daddy V, ATT Will, MC Eiht, Zoo Life, Jayo Felony, Young Blacc, BG Knockout, Frank Nitty, Dre Sta tha Gangsta, The Real Rick Ross and more came out in support of this great event.
Artist Lil Zane and MC Eiht astounded the crowd with two incredible surprise performances and Comedian/Actor Shang graced the stage as well as Tyler Perry’s Meet the Browns, Lj Brown.
Cornelius Grant of the Temptations was also in attendance.
In speaking with Blackberry of Chocolate Crushes about the success of her 3rd annual event, she went on to thank all of the sponsors and vendors, Musician Institute, Serato, EOTM Radio & Media, Indie Power, Urban Soul, Freeway Enterprises, Hood as it Gets Records, Ace Colby Entertainment, New Era Teens Clothing and More. “When we come together and work together in the end we are successful together”, said Latrina Blackberry.
Stay connected to all the Western Conference Hip Hop Industry Mixer news by visiting www.twchiphop.us
Carla Barnes | email@example.com | 909-559-1763